Cart is empty
It's one of the most popular sweets of all time. Women crave it, men hoard it, and Aztec kings were said to have been the first to eat it. But why do we love chocolate so much? Following are just a few reasons why chocolate is so popular-and why you shouldn't give it up completely, even if you're on a diet! It melts in your mouth - Chocolate contains fat-that's no surprise. The cocoa butter in chocolate gives it a rich, creamy consistency that also transmits the cocoa's flavor perfectly. It also has a melting point that's just a bit lower than the average human body temperature, which gives you that melt-in-your-mouth feeling every time you pop a piece of chocolate in your mouth. Chocolate lovers often describe this melting feeling as a true moment of ecstasy. Chocolate also naturally contains "uppers" like caffeine, sugars, and phenylthalymine, which will make your heart pound a little harder, your breathing come a bit more quickly, and give you a feeling of alertness. The effect is not dramatic enough to be uncomfortable in most people; it's mild enough to produce a pleasant "high," which is often equated to the feeling of being in love. Chocolate equals love - Speaking of love, the association might not be completely physiological. Women crave chocolate more often than men do. Women are also habitually given chocolate as birthday and Valentine's Day presents. In our culture, chocolate is thought of as a romantic gift. It's outside the realm of mundane, day-to-day food, reserved for special occasions-and, for women especially, it's associated with love and romance. That could be another reason why women particularly love chocolate: deep down, it makes them feel loved, cared for, and pampered. It really is good for you - Recent studies suggest that chocolate - especially dark chocolate - contains chemicals that lower the risk of cancer and heart disease. Flavanoids and antioxidants in dark chocolate have been shown to make a difference in cardiovascular health.